Have you ever found yourself in a situation where you need to get something, anything whatsoever, for someone, because it’s Christmas, for example, or some other holiday that “requires” that you give people presents? Have you ever received an object that you didn’t want, and you even suspect that the person who gave it to you did so out of a sense of obligation? What were those presents? Did they contain a lot of plastic? Were they used or enjoyed past the moment of exchange? Where did they end up?
Exchanging gifts is probably as old as human society and it’s great when it’s done out of a sincere sentiment. But these days gifting is basically just one more source of revenue for companies that want to keep us consuming permanently and without questions. The idea presented (pun totally intended) here is not that you stop giving gifts. It’s that you question why you give a gift, what it is made out of, and what its future may be.